Red Zebra specialises in elevating executives facing career crossroads. Those who are so caught up in the present they have lost sight of their purpose and the legacy they had wanted to create. Their current environment has stolen their energy, they are no longer able to articulate who they are as leaders, and their Leadership Brand is at risk.

Michelle uses many techniques to peel back layers to reveal the “Purassion” –  Red Zebra language for the mandatory ingredient of a powerful personal brand. It is the coming together of PURPOSE, the intent, resolve and commitment we have to why we do what we do + PASSION, the zeal, the aching enthusiasm that drives it.

Red Zebra steps in to re-align both vision and mission whilst connecting back to this Purassion. This is where the energy lives to bounce us out the door each day, seeking to embrace every possibility presented.

Michelle has built a successful business using her own Xfactor. Her perception and ability to synthesize patterns, themes, and interconnections her clients cannot see within their own stories, gives fresh insight using a personal brand lens. They learn how to identify and find the target audience who needs to know them, the platforms where they are most likely to be found, using the language, tone and persona most authentic to their brand.

Red Zebra uses a Social Branding process to ensure all clients “show up” in clearly branded bios (including LinkedIn), CVs, blogs, podcasts, and on video.

The outcome is when clients engage in the digital world they reach their audience with visibility, credibility, and likeability.

Red Zebra extracts stories to telegraph brand worth. Neuroscience teaches us that your promise of value is 22 times more likely to be remembered through storytelling. This is the medium we perfect to illustrate brand expertise and thought leadership.

Storytelling connects people through emotion therefore you are remembered by your story not your factual download. Facts light up 2 areas of the brain whilst stories light up 5. Stories take courage, they make you relatable and memorable and they give you your voice.

Once visible the world can distinguish your premium brand from the crowded herd based on all the right reasons.

Michelle is an expert. She understands how to enhance the physicality of personal brand. She knows the magic of successful career management and leadership influence is in having a well curated personal brand strategy. She says, “this is the secret to making the right turn when facing the career crossroad”.

Red Zebras can then stand out – and lead the herd